About Flat Branch Bank
Flat Branch Bank, headquartered in Columbia, Missouri, is a privately held, concierge-style community bank focused on delivering high-touch service and long-term relationships. The bank is known for its innovative flagship branch, which includes The Heist—a coffee shop and martini bar designed to bring people back into in-person banking.
As a newly relaunched bank operating from an acquired charter, Flat Branch Bank is building modern systems to support rapid growth across future markets.
The Challenge
As the bank launched and began growing, their existing processes couldn’t support the volume of leads, client activity, and operational tasks required across deposits, loans, and internal teams.
Much of the work depended on manual steps, leading to bottlenecks, inconsistent experiences, and limited visibility.
Key challenges included:
- No centralized CRM or structured client journey
- Manual onboarding processes for both deposit and loan accounts
- Repetitive tasks like document collection, approvals, signatures, and system updates
- Disconnected systems (Precision, Deposit Pro, debit card ordering, online banking) with no unified workflow
- No clear visibility into where clients stalled in the process
- No standardized employee onboarding
- Client data scattered across spreadsheets, mixed between people and businesses
Together, these gaps slowed the team down and made it difficult to provide the high-touch experience Flat Branch Bank aims to deliver.
The Solution
Simpleday built a unified monday.com system to reduce manual work, structure the client journey, and give Flat Branch Bank the visibility and scalability they need.
What We Implemented
Automated workflow paths for deposits and loans
Each product type now follows a structured, trackable lifecycle with clear phases such as documentation, preparation, signatures, and Precision entry.
Lead intake + qualification system
A teller-friendly form route leads directly into monday.com—even for staff without CRM access. Multi-product leads can branch into separate workflows.
Centralized Contacts + Accounts structure
Cleaned and imported data now lives in organized boards, with business accounts connected to their associated contacts.
Nurturing & cross-sell tracking
Dashboards and product mapping support the bank’s key metric of three products per client, with quarterly follow-up automations.
Employee onboarding workspace
A dedicated HR area includes onboarding checklists, ownership assignments, and an active employee directory.
Dashboards for leadership visibility
Real-time insights show bottlenecks, active loan and deposit pipelines, and client activity at a glance.
The Impact
The system is designed to deliver:
- A major reduction in manual onboarding steps
- Time savings across both deposit and loan workflows
- Faster processing and fewer delays
- More time for high-value client relationships
- Clean, structured data for accurate reporting
- A scalable CRM foundation for opening future branches
- A consistent, high-touch client experience aligned with the bank’s brand
Flat Branch Bank now has the operational structure needed to grow confidently while keeping relationships at the center of their business.
